Last updated: October 2025

We are committed to protecting your privacy and ensuring your personal information is handled securely, responsibly, and in accordance with the UK General Data Protection Regulation (GDPR) and the Information Commissioner’s Office (ICO) Code of Practice.

This policy explains how we collect, use, store, and share your personal data, and outlines your rights in relation to that data.

In providing our medical and administrative services, we may act as a data controller and/or a data processor.

• As a data controller, we are responsible for deciding how your personal information is used and processed.
   
• As a data processor, we may handle data on behalf of third parties such as hospitals, insurers, or healthcare partners, under their instructions and in line with their privacy policies.
   

Where we act as a data processor, we still aim to meet the standards of this policy unless doing so conflicts with the requirements of the data controller.

We will only use your personal data where the law allows us to, typically under one of the following lawful bases:

• Consent: You have given clear consent for us to process your data. You may withdraw consent at any time.
   
• Contract: The processing is necessary to deliver a service or fulfil a contract with you.
   
• Legitimate interests: Processing is necessary for our legitimate business interests (or those of a third party), provided your rights do not override those interests.
   
• Legal obligation: Processing is necessary for us to comply with a legal or regulatory requirement.
   

We may collect personal information in the following ways:

• When you complete online forms or register for services.
   
• When you speak with us in person, by phone, or by email.
   
• When you participate in surveys, feedback forms, or promotions.
   

We may receive data from trusted partners such as:

• Hospitals and insurers (for clinical and billing purposes).
   
• The General Medical Council (GMC) and regulatory bodies.
   
• Technical, analytical, or payment service providers (e.g., Google Analytics).
   

When managing your treatment or administrative records, we may process data such as patient demographics, diagnosis, type of care, treatment details, and practitioner information.

When you visit www.drmotify.co.uk, we use Google Analytics (with your consent) to collect anonymised information about visitor behaviour, such as pages viewed and duration of visits. This data helps us improve website usability and content.
We do not use this data to personally identify you.

Our website uses cookies to improve functionality and enhance your experience.
For more information, please visit our Cookies Policy page or see aboutcookies.org.

We only retain personal data for as long as necessary to fulfil the purpose for which it was collected, including any legal, regulatory, or accounting requirements.

Retention periods vary depending on the type of data and service provided.
When determining retention timeframes, we consider:

• The nature and sensitivity of the data.
   
• Legal or contractual requirements.
   
• The potential risk of unauthorised disclosure or misuse.
   

You may request details of our data retention policy at any time by contacting us.

You have a number of important rights under UK data protection law:

Right Description

Access Request a copy of the personal information we hold about you.

Rectification Ask us to correct or complete inaccurate or incomplete data.

Erasure (“Right to be forgotten”)Request deletion of your data where there is no valid reason for us to keep it.

Restriction Ask us to limit how your data is processed in certain circumstances.

Data portability Request transfer of your data to you or another provider in a machine-readable format.

Objection Object to processing if you believe it affects your rights.

Withdraw consent Withdraw your consent for processing at any time. 

You will not be charged a fee for exercising your rights, unless a request is repetitive or manifestly unfounded. We may ask for proof of identity before we release information.

We aim to respond to all legitimate requests within one month.

We review our Privacy Policy regularly to ensure compliance and accuracy.
Any updates will be posted on this page, and where significant, we will notify you by email or via a notice on our website.

Last updated: October 2025.

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

📧 info@eliteclinicalmanagement.co.uk
📞 07561 542 201
📍 Dr Mohamed Otify

🔒 Privacy Summary 

We respect your privacy and are committed to protecting your personal data. This page explains how we handle your information, why we collect it, and what rights you have under the UK GDPR.